Kelv, thank you for your time and wishing you the best with your project! (Project link at end of interview)
Here are the 10:
1. What got you interested in designing a deck of playing cards?
I think there are certain products that every designer (secretly) wants to have a go at, every product designer wants to create a lamp, and a chair – every transport designer wants to design the perfect 2 seater sports car, and every graphic designer wants to nail the ideal poster print and deck of cards. If you’re interested in layout and design heritage then Cards are a mine of fashion and technology and style over hundreds of years.
2. What was your inspiration for this deck?
Our inspiration for the CMYK Playing Cards was to apply an anti-design ethos to the traditional deck of cards; we’d seen a lot of super oranate/detailed illustrated packs and we wanted to strip everything back with a simple functional approach.
3. Why Kickstarter?
We actually had a batch of CMYK Playing Cards made 2 years ago as our first product; but most of them were sent out to press and blogs to create some media attention around our other ranges. After the success of our first project on KS (the Sugar Skull Spoon) we wanted to pitch the CMYK Playing Cards to fund a full production run.
4. Do you have any other interesting hobbies or maybe a fun story about an experience involving your deck?
I am terrible at poker. A friend of mine works as a croupier in a Casino here in London and tried to teach me for HOURS how to play. I thought it would improve the design if I had some experience, but I don’t seem to have the cognitive capacity for it. I’ve spent probably 4 hours watching YouTube tutorials but it’s just too hard. Luckily they work great for Solitairre too.
5. What is one thing you wouldn’t do without?
In life? I guess my top three are air, water, and sandwiches. But I’d also struggle to do anything without coffee and punk rock music. Both things are pretty much vital to my attitude and approach to design, and the latter pretty much brought me up as a teenager. If you’re threatening to take them away then that makes me upset.
6. What’s the best tidbit of advice you’ve ever been given?
In life? ‘Do unto others..’ is something I try to live my life by, I think if everyone tried to as well the world would be a much better place. There’s a reason this saying was known as the Golden Law.
In Graphics? ‘CHECK THE OVERPRINT’ is something screamed into me at University, and I have only forgotten one time. Which giant consequences I don’t want to talk about..
7. What advice would you give to other aspiring deck creators/artists?
CHECK THE OVERPRINT
8. Do you have an online presence where we can view your work?
9. Is there anything else you’d like to say?
I’d like to say thank you to everyone who has ever liked something from Hundred Million enough to buy it. We try to only make products we would buy ourselves. Which sometimes results in insular niche products like the CMYK Playing Cards. It’s not a mass market product, but maybe that adds to the appeal from the people who ‘get it’. It makes me feel warm inside to know people are pleased by things that come from my brain. I can’t play guitar so releasing gifts and products is as close as I will ever get to writing an EP.
10. And finally, I would like to give you this opportunity to share three to five images and tell us a little about each.
I’ve included some images of the CMYK Playing Cards, they’re pretty self explanatory, and the product works best when seen and not heard.
Project Video / Link: