Jody, thank you for your time and wishing you the best with your project! (Project link at end of interview)
Here are the 10:
1. What got you interested in designing a deck of playing cards?
The idea of designing a deck of playing cards grabbed me because of the opportunity to create outside of my normal design genre (products, logos, web), and It’s a project that could be driven by one of my favorite things to do- illustration! I also loved the idea of creating something that I could use myself and enjoy with a group of friends.
2. What was your inspiration for this deck?
At first the deck was about the strong visuals that come to mind with hipsters; Buddy Holly rimmed glasses, epic mustaches, flannel shirts, bicycles… but the deck didn’t really come together until I thought about adding quotes to each card. It was the quotes that solidify the project in my mind as they helped capture the spirit of irony, wit, and deep thinking that typify the hipster culture. I hope that these cards are not only unique, but help people connect with each other as they identify, critique, or just laugh out loud because of a quote on one of the cards.
3. Why Kickstarter?
I just made the big (strike that) HUGE step of starting my own design business called Fluent Inc. My wife and I have put everything on the table to get Fluent off the ground and Kickstarter is my way of introducing myself to the online community. I’m hoping that Kickstarter will help generate interest and traction so I can continue to grow my business.
4. Do you have any other interesting hobbies or maybe a fun story about an experience involving your deck?
Designing this deck has opened my eyes to a trend in culture that I hadn’t really recognized before. Now everywhere I go I see hipsters… It’s almost like a game of “I-Spy.” My wife and I like to rank the “hipster” facial hair we see… There are epic mustaches and beards out there- pretty amazing stuff.
5. What is one thing you wouldn’t do without?
In life and in work I couldn’t make it without my Wife and kids. They keep me grounded and nicely distracted when needed. On the lighter side of my list of must haves… Anything that runs on IOS, a cold can of coke, and a good movie to unwind with.
6. What’s the best tidbit of advice you’ve ever been given?
that’s a tall order, I’ve been given lots of advice over the years. I guess it can be summed up by this; keep things in perspective- know what will truly last and what’s most important, do what you love. Don’t be afraid of criticism and seek out/ value feedback.
7. What advice would you give to other aspiring deck creators/artists?
Do your research. Know what makes a good deck, and what card enthusiasts are looking for. I’ve had some great feedback from knowledgable sources about elements of a good card that I totally missed during the design of the project. Card design is not only about making an artistic impression, but making it functional for the cardist. Form and function- you’ve got to have them both.
8. Do you have an online presence where we can view your work?
Fluentindesign.com, Jodyeklund.com, www.behance.net/jodyeklund
9. Is there anything else you’d like to say?
Kickstarter is a great resource but it’s not enough to just create a product people like. You need to do your research and find avenues to get the word out about your project. Designing your product is just the start. Make sure to do the leg work to network and follow up on any PR opportunities that present themselves.
10. And finally, I would like to give you this opportunity to share three to five images and tell us a little about each.
Project Video / Link: